Grow your ideas.

A private notebook that scores each one and says what would make it better. When one holds up, you release it and real people score it too.

Join the beta
Coming soon on the App Store Coming soon on Google Play
  1. Write it down. It stays on your phone until you say otherwise.
  2. Tap Evaluate. An honest score, and what would make it better.
  3. Read the scorecard. Most real ideas score 2 to 3. That is where you start.
  4. Release it. It lands in a grove and real people score it too.

The loop

How an idea grows

Five steps. Releasing is the one that matters, and nothing does it for you.

  1. 1

    Write it down.

    A side business, a product, a service, an app. Each one is a seed. It stays on your phone, and you don’t need an account to start.

  2. 2

    Get an honest score.

    Tap Evaluate and Canopy scores the seed and says what would make it better, not what you want to hear. Most real ideas score 2 to 3, so that is where you start.

  3. 3

    Go deeper with a Ring.

    One tap researches the idea. It reads your scorecard first, then finds who else is here, how big it is, what would have to be true, and a 30-day plan. Your first Ring is free.

    Read the rings on Stands out and Real problem Dog walking for my street, booked by text
    • Stands out 2 of 5 Two national apps already match walkers to owners, and most streets have someone doing it informally through a group chat. Nothing in the idea yet says why a neighbour would text you instead of them. What would move it Be the walker they already know. Walk two neighbours’ dogs this week and ask each to tell one other owner — trust on your own street is the one thing an app can’t sell.
    • Real problem 3 of 5 Owners who work long days do pay for a midday walk — the apps charge $20–30 for one — but on a quiet street the pain is occasional, not daily. What would move it Find the five households on your street with a dog and nobody home at lunch. If three say yes to a paid trial walk, the problem is real enough to build on.
    Week 1Find out who would actually pay
    • Knock on the doors with a dog behind them and ask what they do at lunchtime.
    • Offer three of them a paid trial walk at $15 this week.
  4. 4

    Release when you’re ready.

    Put a seed in the canopy and people score it too. It stays exactly as you released it, so every score is about the words people actually read.

  5. 5

    Log what you ship.

    A released seed is a leaf, and every leaf carries its story. Thinking, Building, Launched or Fallen, with proof attached when there is some. Your record is what you built, not what you said.

The scorecard

47 people caught this idea. The AI wasn’t one of them.

Two opinions, side by side. The AI reads every idea the same careful way. People bring what a model can’t, since they have lived the problem. When they disagree, look there first.

Leaf green: the AI
A whole number, 1 to 5, on five scales: Real problem, People want it, Doable, Stands out, and Right for you. Leaves, one per point, because the AI gives you one opinion.
Bark brown: the crowd
An average, to one decimal, on the first four. Right for you is about you, so only the AI scores it. A bar, since it is many people blended together.
Stands out AI 2 · Crowd 3.9 +1.9
One scale, two voices. The AI gave Stands out a 2, and 47 people who have run a stall averaged 3.9. That gap is the thing to go and find out about.
  • Shared tool library for one street @tomas
    Launched
  • Bike repair nights at the library @priya
    Building
  • Pay-what-you-can kiln hours @leo
    Fallen
  • Plant swap board for the estate @ines
    Thinking
  • Neighbourhood freezer for batch cooks @kwame
    Thinking
One grove, over a season.

Ideas real people have put their name to.

Every idea here was released on purpose by someone who stood behind it, into a grove, the corner of the canopy where people know that kind of problem. A score is where the story starts. Each leaf carries what happened next, and the ones that did not work out stay up too.

  • Thinking Still an idea. That is a fine place to be.
  • Building Someone is making it real.
  • Launched It exists, and there is proof.
  • Fallen It did not work out. Recorded, not hidden, so the next person can learn from it.

Release it to the canopy.

Every good thing started as a note somebody kept. Write yours down and release it when you’re ready.

  • The notebook, sync, releasing, scoring, comments and daily evaluations are free and stay free.
  • Heartwood is the one subscription, for the ideas you keep coming back to. Careful evaluations every day, ten Rings a month, and a note when the crowd and the AI disagree.
  • Your ideas are yours until you release them, and nothing trains on them. Read the commitments
Join the beta Coming soon on the App Store Coming soon on Google Play